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South Korean KOTRA Revealed That South Korean-Invested Enterprises in China Should Strengthen Marketing in China
2008-04-15 08:27
  From:Economic and Commercial Section, South Korea    Article type:Reproduced

As KOTRA pointed out in the publicized report on 8, South Korean-invested enterprises that entered China must raise their marketing proportion in Chinese market in order to avoid losses resulted from appreciation of Chinese RMB. KOTRA revealed that after appreciation of Chinese RMB, South Korean-invested enterprises, which is engaged in processing and export of sewing toys, electronic parts, machine, clothing and so on, have shouldered relatively heavier burden. Therefore, enlarging marketing proportion in China, expand overseas purchasing scale of raw material and convert export settlement currency into multiple currencies such as JPY and EUR are efficient solutions.

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